Posted on April 13, 2018 by staff

Infosys buys creative and consumer insights agency


IT services and digital transformation giant Infosys has acquired US creative agency WongDoody in a major deal advised on by GP Bullhound.

The investment banking firm acted as the exclusive financial adviser to the creative and consumer insights agency, which has offices in Seattle and Los Angeles.

Spanning industries from telecommunications and consumer electronics, to healthcare and consumer packaged goods, WongDoody’s recent clients include Amazon, T-Mobile, Hallmark, Tinder, and Nike.

The acquisition strengthens Infosys Digital’s creative, branding, and customer experience capabilities.

WongDoody founder Tracy Wong said: “Joining forces with Infosys gives us the power to implement our creativity in ways that weren’t possible before.

“Brand experiences, powered and backed by Infosys’ digital and technological might, can change the trajectory of our clients’ businesses and revolutionise how customers experience their brands. It’s a great honor for us to complete a true end-to-end Infosys engagement offering.”

CEO Ben Wiener added:As our clients grapple with the implications of digital disruption for their brands and customers, joining Infosys gives us instant scale and expertise to leverage data and user experience insights to build brand platforms for the future.

“This is a unique marriage of digital strategy, creative and technology talents to build the agency model that modern CMOs are demanding.”

Alec Dafferner, partner at GP Bullhound, said: “It has been a pleasure to work with WongDoody. They will be a valuable addition to Infosys Digital, bringing top notch creative and digital experience capabilities to leading global brands.”