Experienced Elizabeth Gooch, MBE, is one of five senior appointments at Scottish AI software company Aveni.

The founder and former CEO of AIM-listed software firm EG Solutions joins the speech analytics company as the new chief revenue officer.

She assumes responsibility for driving revenue growth at Aveni, an AI platform for financial services companies that analyses customer conversation data to generate new business insights.

Gooch sad: “I like the problem that Aveni is trying to solve, I like their use of innovative technology, I like that they want to be the number one in the world in this field and that they are hiring the best talent to help them achieve that.

“I look forward to helping Aveni develop a scalable, repeatable business model that underpins its ground-breaking technology, and to support the company in other areas using my experience building, growing and selling technology businesses.”

Aveni also announced the appointment of principal software engineer Edward Asquith and senior software engineer Sam Faulls from McLaren Applied, the technology solutions subsidiary of the Formula One McLaren Group.

Principal designer Chloe Poulter joins the company from IBM, and Matt Pattinson comes from a lead cloud and architecture role at Domino’s to become lead software engineer at Aveni.

The new recruits will further drive the development of Aveni’s natural language processing (NLP) platform and its integration with customer communication technologies in order to solve key industry challenges.

Aveni was founded in 2018 and is focused on developing capabilities that can benefit society as well as corporations including providing the ability to identify and support vulnerable customers.