Posted on March 27, 2018 by staff

Get the right kind of consent before GDPR


The General Data Protection Regulation has been described as the most significant overhaul in data protection in a generation.

Statistics suggest that the majority of organisations are still not prepared despite the prospect of irreparable reputational damage and being fined €20m or four per cent of worldwide annual turnover if they do not comply.

Kathy Fleming, compliance manager at Liverpool-based customer acquisition company The Lead Agency, says the firm is on track to be ready for GDPR. She talked about the importance of obtaining the right permissions from the public.

“With GDPR, there’s a lot more strength around consent so that’s a really big focus for us, making sure that we can demonstrate we’ve obtained GDPR-compliant consent,” she says.

“A lot of organisations have perhaps obtained consent by stealth because they’ve used pre-ticked boxes – that’s no longer going to be valid under GDPR.”

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