Victoria Price’s luxury womenswear brand Emello is a year old.
Price joined forces with experienced Ashley McPherson to launch the eCommerce brand, which is already stocked at Selfridges.
Price said: “I didn’t start a womenswear brand because I was short of things to do. I started it because I knew so many women who were doing everything, for everyone, and sometimes losing a little of themselves along the way.
“I wanted to make clothes that helped them feel like their best selves, with the comfort their days demand, all whilst looking put together and relevant.”
Price, a former partner at EY, stepped away from the boardroom with a bold vision to create a new kind of fashion label for modern women.
She said: “Founding a business is a humbling experience for two reasons. Firstly, it turns out you can make a career out of advising other people’s businesses and then find yourself asking some very basic questions about your own. I mean, who cares if you know the rules on interest deductibility if you can’t resize an image to upload to your own website?
“Secondly, you discover how many people are willing to put their time and belief behind you just because they want to see you succeed. No one more so than the people who took the leap of faith to join a startup before we’d even made a single garment – a heartfelt thank you to the whole team.”