Translation management solution Memsource has appointed London-based Georg Ell as CEO and added new members to its leadership team, including Bharat Siyani as VP people.

Ell brings more than 15 years of experience in the technology sector, having previously held senior leadership roles at Tesla, Yammer and Microsoft.

He previously served as CEO of Smoothwall, a Leeds EdTech behind web filtering and monitoring solutions, which was acquired by an Australia-listed company earlier this year.

Ell joins Czech firm Memsource as the company gains international momentum, recording its best year and achieving over 40% organic Annual Recurring Revenue growth in 2021. This follows the acquisition of the SaaS platform Phrase, which added software localisation capability to the business, plus global investment firm Carlyle’s acquisition of a majority stake in Memsource in 2020.

The firm was founded by David Čaněk, who will continue to serve on the board of directors, in 2010 as the first cloud-based translation management platform. 

“Memsource’s enterprise-grade platforms are helping leading businesses accelerate their international growth while significantly reducing costs and overhead,” said Ell. 

“Combining the strengths of Phrase and Memsource, we provide the widest range of translation and localisation solutions for teams and companies of any size going global. I’m thrilled to join the team and build on its impressive momentum.”

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Siyani, who has over 10 years of combined experience in HR leadership and recruitment roles in the technology sector, will support organisational and team scale-up.

Memsource has helped Personio, TravelPerk, OVH and over 30 other companies accelerate their global growth. These companies now join Uber, Zendesk, Shopify, Supercell, Huawei, Vistaprint, Škoda, Bosch, Fujifilm, Volkswagen, Porsche, XING and thousands of other Memsource customers worldwide.