Data specialist marketing agency Jaywing has expanded its senior team with the appointment of Caroline Ackroyd as Chief Financial Officer.

As the Yorkshire based digital marketing agency restructures, bringing its brands together under the Jaywing name, Ackroyd will sit on the board leading the business’ finances, reporting directly to Chief Executive Officer, Andrew Fryatt.

Formerly CFO at Push Doctor, a provider of online GP services, Ackroyd holds considerable experience in technology-based companies. She has also held senior finance positions at Sky Betting & Gaming and Coral Interactive.

On her move to Jaywing, Ackroyd said: “I’m thrilled to be joining a company that’s so well respected in the industry. With world-class AI technology and expertise in data science, alongside its background in digital search and performance marketing, Jaywing is unique in its offering to the market. The industry-leading work that Jaywing does speaks for itself and I am excited to be part of this story.”

Commenting on the recent appointment, Jaywing CEO, Andrew Fryatt added: “Caroline has a proven track record with some of this country’s biggest companies and we are so pleased to welcome her to the team. Caroline brings invaluable experience to her role and we are looking forward to seeing her impact at Jaywing.”

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