Posted on January 23, 2019 by staff

Former boohoo star appointed by Alesha Dixon’s fashion business


Alesha Dixon’s online fashion business Little Black Dress has appointed a former key figure at boohoo, Debbi Ball, as its fashion director.

Ball, previously at Asos, Top Shop, Shop Direct Group and most recently buying director at boohoo, will join the board of the premium occasion wear retailer and will be responsible for the next phase of the brand’s product development.

Little Black Dress is looking to expand its brand and product portfolio, including the development of a luxury ‘house brand’, in line with the business’ strategy to become the number one premium dresses retailer online.

“Debbi’s appointment is really exciting,” said Britain’s Got Talent judge Dixon, who joined the board as a shareholder in 2016 and takes an active role in the business’ strategy. “I’m looking forward to working closely with Debbi and developing a new and fabulous product range in 2019.”

The appointment is the first of a number of investments planned for 2019 as Little Black Dress, which was founded in 2014, aligns its people, brand and technology strategy behind its growth plans.

CEO Mark Evans said: “Debbi will bring with her an undoubted flair for fashion and the invaluable experiences she has gained from working in fast-moving and fast-growing eCommerce businesses.

“Having been involved in the formative days of Asos and the recent meteoric success of Boohoo, Debbi will bring leadership, energy, process and a great sense of style to Little Black Dress.

“We’re looking forward to bringing even more success to the Manchester retail fashion scene, and investing in great people along the way.”