Cybersecurity platform Immersive Labs has appointed Evelyn Swaim as the company’s first CMO.

A technology marketing veteran and former SVP at Blue Prism, Swaim will help to create and deliver a vision for workforce-wide cyber knowledge and skills as the company continues to scale globally.

As a founding member of the Boston chapter of women’s executive leadership network CHIEF and a person of colour, the firm says she also diversifies the knowledge, skills and judgement of the Immersive Labs C-Suite.

“It is a great time to be joining Immersive Labs,” said Swaim. “As cyber risk continues to spread across entire organisations, the need for workforce-wide human capabilities is growing. CISOs in large organisations need to not only validate technological controls, but also their human equivalent.

“Immersive Labs has the key to helping the world’s largest organisations gain confidence in measuring and validating their cyber workforce to mitigate risk and manage cyber threats. I’m excited to lead the category design effort which will deliver on this vision, securing brand and market leadership.”

The company’s growth plans are underpinned by $123 million of investment from Goldman Sachs Asset Management, Insight Partners, Menlo Ventures, Citi Ventures and Summit Partners.

Ideagen in double RegTech swoop

Founded by ex-GCHQ trainer, James Hadley, Immersive Labs has built an award-winning platform for continuously measuring and optimising the cyber efficacy of the entire workforce in a way that matches the pace of the threat landscape. 

This allows the abilities of the whole organisation to evolve alongside cyber risk, unlocking the strategic use of human cyber capabilities for the first time.

Hadley said: “We welcome the appointment of a deeply experienced marketing leader who adds depth, experience and diversity to our leadership team. 

“From the very beginning, Immersive Labs has benefitted from the power of inclusivity to solve complex challenges with a range of viewpoints, something furthered by Evelyn’s arrival.

“She brings the marketing firepower which will help us elevate our brand by defining an emerging category. With her strong leadership, we are poised to capitalise on the opportunity ahead of us as we continue to scale.”