Everton Facebook Live stream reaches 1.5m
Playing at Goodison Park, the team drew 2-2 with Spanish side Sevilla in its final pre-season friendly before the 2017/18 season.
Fans could watch the live match via Everton’s official Facebook page.
The club say more than 1.5m tuned in, although the platform offered the streaming potential to reach 3.4m.
Those watching online were mostly based in the club’s home country of the UK, but large numbers of fans viewed the match from Thailand, USA, Spain and Singapore and other countries around the world.
This was the team’s first first-team game to be available via the social media platform’s Live function and offered fans additional benefits.
These included the opportunity to interact with commentary team Darren Griffiths and former Everton midfielder Ian Snodin throughout.
Facebook Live posts from fans were also read out by Griffiths and Snodin live on air.
A special one-off commemorative kit was also shown to those watching, designed to celebrate 125 years of Goodison Park.
BELOW: Flick through the Q2 2017 edition of BusinessCloud’s interactive digital magazine