Edinburgh firm launches ‘industry-first’ way to buy drinks
An Edinburgh whisky company has launched what it says is an industry-first new way for consumers to buy the drink.
Uisge Tech, which describes itself as a ‘whisky-tech’ firm, has developed the Caskshare platform to allow drinkers to buy ‘shares’ in casks from their favourite distilleries before they are ready to be bottled.
They can choose from a variety of wood types and ages, with bottles sent to buyers as they mature.
Alternatively, ‘shareholders’ can trade their shares on the Caskshare platform.
The first casks featured on the platform will come from Scottish distillery Raasay, and will be bottled when they mature in 2022.
“We believe this is an industry-first that offers the opportunity to share a cask with others and allows us to share the story of our Raasay spirit,” said Raasay Distillery co-founder Alastair Day.
“Caskshare offers real choice, the opportunity to select bottles from our different oak and cask types filled with our unpeated and peated spirit matured for three to twelve years.”
Uisge Tech co-founder David Nichol added: “Caskshare offers whisky fans a way to get closer to their favourite distilleries and wood types.
“Reserving shares of a cask by the bottle allows consumers to discover and experience all of the cask expressions their favourite distilleries have to offer.
“What’s more, you don’t need to part with the vast sums of money required to purchase a full cask.”