eBay Ads has promoted Harmony Murphy to General Manager Advertising UK as part of the Europe-wide re-organisation of the advertising business.

Murphy, who joined the business in January 2020 as Head of Advertising UK, will now be responsible for leading the wider eBay Ads UK division – encompassing ad operations, brand partnerships, seller success and marketing.

Murphy was previously Global Head of Digital & Programmatic at The Telegraph, and formerly worked at Groupon, IGP Media and Time Inc.

As part of the re-organisation, eBay Ads said it is looking to expand its UK, Central and Southern Europe team in 2021.

“Advertising is a growing opportunity for eBay and the re-organisation of our European eBay Ads teams is a pivotal moment for us, as we reinforce a strong structural foundation that will allow us to better grow this highly strategic part of the business,” said Phuong Nguyen, General Manager EU of eBay Ads.

“Harmony Murphy has demonstrated herself to be a great leader and forward thinker and will continue to be an incredible asset to the business in her new role, as she leads a growing UK advertising team.”

Murphy added: “eCommerce is booming, which provides enormous opportunities for brands and sellers on And, with our new-look eBay Ads team, our ultimate purpose is to help these partners succeed on the platform, whether that is through more effective audience targeting, more engaging marketing solutions or brand partnerships.

“It’s been a whirlwind of a first year for me at eBay Ads, and I’m looking forward to continuing our work as we expand the team and take on new challenges in 2021.”

eBay Ads has also appointed Eleanore Morlas as General Manager Central & Southern Europe (CSEU).

Morlas, formerly Director Advertising Commerce Solutions Europe, is taking over the management of the business in Germany, France, Italy and Spain with immediate effect.

eBay said Murphy and Morlas will work closely together to create a commercial offering for both brands and sellers, and will both report directly to Nguyen.