Animade, a London-based animation and motion design studio, has been acquired by US tech giant Duolingo.
Nasdaq-listed Duolingo is the world’s leading mobile learning platform, with the acquisition expanding its Design Studio.
Animade’s team will join Duolingo’s Design Studio, strengthening the tech giant’s creative presence in the UK.
Jen Judd, co-founder of Animade, said: “For 16 years our beautiful team has poured everything into motion design, character animation, interaction, and storytelling and now we get to bring that to a company with a beautiful mission reaching millions of learners every day.
“Since day one, Animade has been on a mission to share joy through thoughtful design and animation.
“I can’t think of a more exciting place to continue that mission than at Duolingo.
“We’ve always believed it’s the thoughtful moments that leave a lasting impression, and that great design and bringing personality into every pixel can make technology feel more human.
“We’re thrilled to join a company that shares our passion for creativity, craft, and building products that genuinely bring people joy.”
Mig Reyes, head of design at Duolingo, said: “Great products aren’t defined only by what they do, but by how they make people feel.
“Motion design has become a core part of how we help learners understand, enjoy, and return to Duolingo every day.
“Animade has built a reputation for exceptional creative craft, and bringing their team into Duolingo is an investment in the people and capabilities that will help us build even better learning experiences.”