Predictive visual analytics platform Dragonfly AI has closed a £3 million Series A funding round.

The London company has seen rapid growth in its customer portfolio which includes over 50 global brands including Diageo, GSK and Vodafone.

Led by Guinness Ventures and existing investors Downing Ventures, with Capita PLC also participating, the new investment will see it scale up its sales engine and invest in product development and R&D. 

The funds will also be used to accelerate international expansion plans across Europe and North America.

Co-founded in 2018 by entrepreneurs Mark Bainbridge and David Mitchell, Dragonfly AI helps brands improve creative performance by accurately and instantly predicting what your audience sees first across any content and any channel.

Using artificial intelligence and neuroscience, the technology provides real-time actionable insights that help marketers and insight teams make data-informed decisions, resulting in better informed creative decisions, performance marketing and improved sales performance.

“We’re delighted to close this round of funding from investors that share our vision for the value that predictive technologies can bring to the creative design process. The investment will allow Dragonfly AI to continue scaling-up across Europe and the US,” said CEO Richard Mann. 

“It will also allow us to invest more heavily in our technology platform, including initiatives such as the new eCommerce benchmarks that we are launching this quarter.”

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Shane Gallwey, head of Guinness Ventures said: “Dragonfly’s predictive visual tools are best in class, which is why leading global brands already use the technology to optimise their marketing. 

“Our investment into Dragonfly brings another gem to the Guinness portfolio and we look forward to supporting their success as they scale up their business.”