Organic performance agency Digitaloft, which has offices in Cumbria and Manchester, has announced that Olivia Smith will be joining its senior leadership team as growth director.
Smith has spent just short of a decade in digital PR and brings extensive experience scaling departments, leading strategies for global brands, and working across consultancy, digital PR and beyond.
Before founding Northbound PR and working as a senior consultant, she served as digital PR director at Digitaloft.
She said: “Returning to Digitaloft is an exciting step for me. Having followed the agency’s impressive growth over the past few years away, it has been wonderful to see their continued success.
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“The work produced by the team is some of the best in the business, and I am thrilled to re-join the team and help drive our future success even further.”
CEO and founder of Digitaloft, James Brockbank, said: “Olivia has been a pivotal part of the agency’s growth in previous years, and we can’t wait to see what she does next in this new role at Digitaloft.
“She has years of experience and knowledge, and we know she will be an asset to our constantly evolving brand. Our marketing, sales and events are essential to our current growth strategy and having Olivia focus on this feels like an exciting next chapter for us.”