Business transformation specialist Custerian has appointed a former senior executive of Robiquity and AO as director.

The Daresbury-based business was founded by Nicola Collister and Simon Norie in 2013 and has worked with a number of blue chip clients including Arm, Northern Gas Networks, Yorkshire Water and retail giant Argos.

Experienced Jen Hollowood-Smith has joined from Manchester automation software company Robiquity, where she was head of consumer markets.

Before that she spent nine years at online retailer AO, where she ended up as head of customer operations.

Collister, who has worked at a number of 100 FTSE listed companies, said Hollowood-Smith’s appointment was a ‘statement of intent’ by Custerian.

She said: “We’re absolutely delighted to welcome someone of Jen’s stature to the business. We celebrate our 10th anniversary in 2023 and her arrival is a key piece of the jigsaw moving forward.

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“Jen is extremely versatile with 18 years’ experience working in operations, supply chain and customer-led transformation and change. She has a track record of building high performing teams.

“She absolutely shares our passion for people and understands the mechanic of how to make things work better through process and people.

“At Custerian we focus on upskilling staff, removing unnecessary cost and increasing profit. Our strapline is ‘repurpose for profit’ and Jen absolutely gets that.”

Hollowood-Smith said: “A lot of companies call themselves ‘strategic business transformation specialists’ but Custerian take a people-centric approach to driving improvement.

“I’m absolutely delighted to be joining Custerian at such an exciting time in their own journey.”

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Custerian employ 11 colleagues and have a roster of 15 Tier 1 associates.