Cosmetics giant Avon has announced the appointment of Karen McElhatton as Chief Technology Officer.
McElhatton has 18 years’ international experience in the technology profession, across consumer, retail and automotive sectors, most recently as Group Chief Information Officer at McLaren Group.
Prior roles including leading IT at regional and global levels for Procter & Gamble, TJX International and JAB Luxury.
In her role, she will oversee the continuing digital transformation at Avon and will play a group role with oversight for Technology across owners Natura &Co.
The multi-level marketing company has 5m brand reps around the world and claims to sell a lipstick every 3 seconds.
On her appointment, McElhatton said, “I am thrilled to be joining Avon at such a pivotal moment. With a clear strategy and desire to accelerate a digital transformation, we can continue to elevate the experience for Representatives, consumers and employees. I’m proud to be joining such a purpose-led brand and very much looking forward to working with the talented teams.”
Avon CEO Angela Cretu added: “Digital transformation is critical to our Open Up & Grow strategy. Karen’s appointment will ensure we have the very best technology roadmap to enable us to be effective and agile so that we can compete in a highly digitised marketplace.
“By digitalising our Representatives and creating an omni-channel shopping environment, we will reach more consumers, with a personalised, high-touch, high-tech experience. I am so excited to welcome Karen to the Avon family.”