Posted on November 21, 2019 by staff

BT partners with intelligent Wi-Fi firm Purple


BT have announced a multi-year partnership with Purple, specialists in Wi-Fi analytics and engagement, which will see the incorporation of advanced customer engagement capabilities within BT Wi-Fi services early next year.

In partnership with Purple, BT will be able to provide bricks and mortar businesses with a level of customer insight that has previously been exclusive to the online world.

Providing a simple social Wi-Fi login journey for their customers, businesses will be able to better understand their needs, as well as in-venue behaviour including frequency and duration of visit.

This additional insight will help them to deliver tailored and targeted communications and better engage with their customers, increasing customer satisfaction, loyalty and footfall.

Bruce Cuthbert, director of connectivity and commercial sport at BT, said: “Our partnership with Purple will give businesses, and particularly those in the retail, on-trade, F&B and leisure sectors the opportunity to take their Wi-Fi service to the next level.

These new features will help all manner of bricks and mortar businesses to connect with their customers in the online world and turn insight data into smarter marketing and profitable customer communications.”

Purple CEO Gavin Wheeldon said: “We’re delighted to have agreed this partnership with BT.

“Bricks and mortar businesses are being placed under increasing pressure by digital businesses, and we look forward to working with BT and their customers to help take advantage of the insights available to them and ultimately engage with their own customers in a more meaningful and profitable way.”

BT will be offering Wi-Fi with Purple from early 2020.