Enterprise digital product consultancy Tangent is making an investment of £5 million in a specialist AI division.

The firm says the new proposition has been created in response to an overwhelming demand from both clients and prospects, to help them unleash, and capitalise on, the new opportunities made possible by AI, machine learning and automation. 

Łukasz Mądrzak-Wecke joins Tangent as head of AI from WPP agency Wunderman Thompson to lead a cohort of in-house AI architects and engineers, alongside a specialist delivery team. 

Based in Poland, they will implement bespoke solutions based on a proposition that merges innovation with pragmatism to deliver real results in the field of AI, giving enterprise-level organisations access to a competitive edge. 

Tangent’s AI division has been funded by Oli and Theo Green, the brothers behind AIM-listed digital media, marketing and technology company Brave Bison and leading social and influencer agency SocialChain. 

The total investment in the capability of £5m over the next three years includes cloud computing infrastructure.

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Leigh Gammons, CEO at Tangent, explained: “Like many in our space, we have already been delivering AI projects at scale for a wide range of clients. This new division aims to facilitate the adoption of AI innovation to deliver digital transformation programmes that are effective and have an impact. 

“We may be at the beginning of an AI super cycle, but are well positioned to ensure our clients and prospects can take full advantage of these exciting new technologies through a combination of consultancy and delivery.”

Mądrzak-Wecke and his team will report to Andy Eva-Dale, Tangent’s technical director, and integrate with the wider Tangent team. The new AI services dovetail with Tangent’s existing proposition of helping enterprise clients build future-ready digital experiences, products, and capabilities. 

Mądrzak-Wecke added: “With a team of highly experienced AI professionals, we are well equipped to design and deliver AI at scale and with purpose; fulfilling specific business objectives, from strategic reviews through to the design and build of proprietary models.”

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