Manchester based online fashion retailer boohooMAN has launched its first video game which is available to play inside the boohooMAN app.

Developed by Sheffield-based games studio Peek & Poke, the 2D side-scrolling games sees its customers collecting coins and items from its new boohooMAN x Quavo collection.

Scoring points inside the game allows customers to unlock promotions and prizes.

“We’ve been working on gaming for a while and now seemed the perfect time to release whilst people are at home in need of entertainment,” said boohooMAN eCommerce manager Victoria Pearson.

“It was also important to release the right quality of game that our users get value from and enjoy. Teaming up with Quavo was the perfect fit.”

Tim Cooper, company director at Peek & Poke explained: “We’re really proud of this first project with boohooMAN, it’s only recently launched and is already offering great engagement, app downloads and opportunities to connect with their audience. It’s enabled them to give their audience a little entertainment and a bit of fun during these challenging times.”

boohooMAN, chief executive Samir Kamani added: “We actually had to push back the release date of our new custom built ‘Quavo – Go all the way’ game due to the demand for the collection, we have a second collection drop being released 22nd May which will coincide with the game launch.”