Rem3dy Health, the HealthTech company behind customised nutrition brand Nourished, is primed for European expansion.
The Birmingham firm has patented 3D printing technology to create 100% personalised nutrient gummy ‘stacks’. These are produced with a patented vegan encapsulation formula.
Nourished was founded in 2019 with just five employees. Since then, it has expanded its team to over 275, more than doubling its headcount since January 2023 in support of the European launch.
The expansion comes following investment from heritage pharmaceutical enterprise UPSA and will see a new product range launched across 7,000 UPSA pharmacies throughout France and 5,000 UPSA pharmacies in Italy over the coming year.
UPSA’s investment will also support Rem3dy to improve efficiencies and output – including further automation of a new technology developed in-house by Rem3dy to increase production capacity by 30x, and resulting in further patents for the business.
Rem3dy has a growing reputation as a company that partners market-leading conglomerates, including partnerships with both Neutrogena and Colgate in 2022 to release bespoke product lines: SkinStacks and NutriStacks, respectively.
The strategic collaboration between Rem3dy and UPSA, two female-headed companies, fuses together innovative manufacturing capabilities and cutting-edge product development with 85 years of unparalleled knowhow in family medication.
“As the sole female founder of a manufacturing scaleup, the opportunity to collaborate with Isabelle Van Rycke, CEO of UPSA, has held profound personal significance for me,” said Rem3dy founder & CEO Melissa Snover.
“Isabelle and I share a passion for innovation, a dedication to delivering world-class quality, and an ambition to disrupt the health and wellness industry on a global scale.
“I am confident that the synergy between our manufacturing and pharmaceutical powerhouses will continue to yield remarkable and much-needed innovation in the market. Our continued collaborative effort will provide ground-breaking, preventative nutritional solutions that cater to the needs of our valued customers.”
Van Rycke added: “In an ever-changing environment, a company like UPSA can only continue to grow if it constantly reinvents itself. Our acquisition of a stake in Rem3dy Health is a sign of this agility and our desire to continue to adapt our offer to the new expectations of consumers in the food supplement market.”
This latest European launch has come just two months after Rem3dy also expanded its direct to consumer (D2C) concept into Japan, with brand new flavours developed for the Asian palette. These dual market entries are pivotal milestones in Rem3dy’s ambitious mission for global outreach, with three quarters of its business now operating in export.
It has already received the royal seal of approval, receiving a King’s Award for Enterprise in innovation.