Digital advertising start-up Bidooh is gearing up to roll out 3,000 facial recognition billboards across Eastern Europe.
The Manchester-based company has secured contracts with two partners based in the Czech Republic and Romania to operate its blockchain-based facial analysis billboard platform across the region.
The two contracts cover an initial allocation of around 300 screens and target a roll-out of 3,000 screens over a three-year period.
27 screens are currently live in Bosnia and Herzegovina, and will be extended across the Czech Republic, Croatia, Slovakia and Romania
The contracts have been awarded following the success of the UK Test Network, currently operating on 16 screens across four different locations in the UK: Manchester Deansgate, Oldham, Rochdale and Nottingham.
“It is extremely pleasing to have signed these commercial contracts, which highlight the global appeal of our offering and our ability to scale up according to the needs of our customers,” said Abdul Alim, co-founder and CEO.
“Eastern Europe is experiencing a proliferation of shopping malls which are seeking the latest technological advancements to generate advertising revenues.
“They are attracted by our use of blockchain technology to relay accurate, verifiable advertising data in real-time.
“Our digital billboard platform has already been a success across the UK and we now look forward to doing the same on a global basis.”
Bidooh is forming a decentralised digital billboard network which offers publishers immediate access to the group’s global selection of screens.