Field and retail marketing agency Gekko has made four key appointments as part of its new growth strategy.

The Berkshire firm specialises in enhancing the shopping journey via field and experiential marketing on behalf of brands across both physical and digital retail space.

Jeremy Daniels has joined as senior account director and is responsible for directing and expanding the agency’s strategic partnerships with key clients.

 Daniels brings experience from the telco sector, and industry knowledge and commercial acumen. His most recent role was managing the UK launch of Xiaomi into key retailers as well as the distribution channel. Previous roles have been at LG Mobile, ModeLabs and Kondor.

Coming from Oppo Mobile, Wilkin Lee joins as client services director to oversee all strategic client relationships.

Recruited for his tech industry experience and understanding of the retailer landscape, Lee is tasked with ensuring that as the business grows, clients continue to receive strategic support and commercial direction.

Aside from Oppo, his career has seen him in roles at industry leading brands including Xiaomi and Huawei.

To lead Gekko’s data and reporting team, Tom Harwood joins as data and insight manager from within the retail industry having worked at QVC and Cotswold Outdoor. His role is to provide campaign, category and marketing information and analysis to Gekko’s portfolio of clients and the retailers they partner.

Finally, to expand Gekko’s eCommerce marketing capabilities,  Charles Burrows joins in the newly created role of eCommerce manager.

Burrows is a digital expert with many years’ experience in the gaming and telco sector including roles at EE and Carphone Warehouse.

Commenting on the appointments, Daniel Todaro, managing director, Gekko said: “During this pandemic, we’ve seen the increasing trend of the contraction of brick and mortar retail expedite. As a company that specialises in helping brands be more successful in retail, we’ve spent this time working closely with our clients to establish how best we can continue to help them to thrive across both bricks and mortar and eCommerce.

“These additions to the team will help us to strengthen our business and deliver on our promise to clients and demonstrates Gekko’s resilience and adaptability during the lockdown by deciding to invest in leading industry talent.”