Aston Villa is launching its own eSports league despite missing out on promotion to the Premier League.
The former European champions lost the Championship play-off final at Wembley to Fulham recently and are the biggest club outside the top flight.
Fans looking to get their fix of claret and blue during the summer months can apply to take part in AVFC Gaming, a series of tournaments for FIFA 18 gamers which launches this month.
Held in partnership with European Gaming League, it will allow PlayStation 4 and Xbox One owners to compete for exclusive prizes.
Held over seven weeks, the prizes to be dished out include match tickets, signed photos, signed FIFA player cards and AVFC Gaming-branded consoles.
Will Radford, head of digital media and content at Aston Villa Football Club, said: “We know that being a Villa fan goes way beyond match day, our fans live and breathe the club in all aspects of their lives.
“The launch of AVFC Gaming is all about embracing the fans doing what they love. We want to be able to reward the Villa faithful in their social lives and our partnership with the European Gaming League allows to do this in a way no other club has.
“eSports are becoming increasingly popular, with competitive leagues all around the world developing a huge amount of talent. AVFC Gaming will be another example of this, as well as being a great way for fans and the club to interact away from Villa Park.
“The launch of our own eSports series is a testament to the club’s desire of becoming an innovative leader in the business of sport.
“This initial series will act as a springboard to launch further digital gaming experiences to entertain and engage all our fans over the coming months.”