UK app analytics platform NumberEight has raised £1.8m seed funding.

The startup, which uses on-device AI techniques to predict over 100 contextual signals such as ‘travelling to work on a bicycle’, provides apps owners with real-time behavioural and situational consumer insights.

The firm says its on-device tech allows for user privacy by not sending or storing sensor data beyond their device.

The company is currently focused on the $150B Media and Entertainment market – from music streaming and online radio to mobile gaming and advertising.

The funds are the first to come from the Nauta Tech Invest V fund, Nauta Capital’s fifth fund, with a €120m first close.

Commenting on the news, Carles Ferrer, Nauta’s London-based General Partner, said: “NumberEight’s ability to apply edge AI and mobile sensor data to truly power real-time user context is a highly compelling proposition. The company has built a best-in-class solution providing powerful consumer insights while putting privacy first. We are thrilled to join the team as they go on to scale their context-as-a service offering.”

Abhishek Sen, NumberEight’s co-founder and CEO added: “We are very excited to have Nauta Capital lead our investment round and join their impressive portfolio of companies. Their ability to truly grasp the potential of contextual intelligence and its implications for the entire mobile ecosystem has been seriously impressive and we are delighted to have them join our team.”