Online electricals giant AO, has ramped up its recruitment drive with the creation of 650 new jobs across the UK in its mobile, tech, retails, financial services and logistics divisions.

The firm said the recruitment drive is the in preparation for “significant growth” and to manage the sustained demand sparked by customers turning to AO after Covid-19.

AO is looking to fill vacancies in locations including Manchester, Bolton, Telford, Thatcham and Crewe as well as home-working.

It said it is searching for new expertise to join its 3,000-strong team, from gas engineers to software developers to a fridge recycling shift coordinator and even a TikTok expert.

AO Founder and Chief Executive, John Roberts, said: “AO went into Covid-19 fit and focused on the future. The pandemic accelerated a shift in customer behaviour towards online shopping – we saw five years’ change in five weeks. We now have the opportunity to make AO a habit that lasts for our new customers.

“We’re investing to cement the change and prepare for our next phase of growth which includes creating hundreds of new, high quality jobs for a diverse range of talented people.”