Online electricals retailer AO is to recruit 250 new roles at its logistics hub in Crewe.   

The huge recruitment drive has been launched to manage the sustained demand following the COVID-19 lockdown which has led to a shift from high street retail to online.  

The new jobs include both day and night shifts, alongside a variety of highly skilled roles.    

AO has also added more than 225,000 sq ft of warehouse space in the last three months, with another new warehouse in Stafford due to open in August.  

Located on Redhill Business Park, the 115,000 sq ft of extra distribution space will mean the business can continue to meet customer demand whilst operating safely.   

David Ashwell, MD of AO Logistics, said: “We’ve been quick to adapt to meet increased customer demand and we’re investing in the future, adding more space and hundreds of new, quality jobs for people in Cheshire and Staffordshire.  

“We’re proud to be a growing local employer with a history of creating careers in phenomenal business where the sky is the limit. 

“Every one of the new recruits will also be part of AO’s recently announced incentive scheme, the Value Creation Plan.   

“The revolutionary new scheme is the first of its kind in the UK and will give every AO-er the opportunity to earn around one times’ salary linked to the business’ success over the next five years. 

“We’ve proudly provided a lifeline to customers during COVID and a safe working environment for our people. Now, we’re doubling down on our expertise and infrastructure to make sure that we’re in a great position to cement the changes and keep serving customers brilliantly moving out of lockdown.”