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Posted on January 4, 2019 by staff

Altrincham tech firm signs big-name clients

A leading provider of technology services to private and public sectors has secured a string of big-name client wins after changing its marketing strategy.

Altrincham-based Informed Solutions signed deals with the NHS, Royal Mail and Ofsted in the UK and National Archives Australia.

These new contracts have led to 15 new full-time staff, four one-year student work placements and 11 new contractor roles.

Last year the firm, which has a successful track record over 26 years of business, won a Queen’s Award for Innovation and ICT Excellence Award for Emerging Platforms at the World IT Congress in India.

It has UK bases in London and Edinburgh as well as Australian offices in Sydney, Canberra and Melbourne. However last year group CEO Elizabeth Vega recognised a need for a new website and marketing strategy which adapted to the different needs of the UK and Australian markets.

Informed Solutions collaborated with the GC Business Growth Hub’s Greater Connected business accelerator to clearly define the scale-up plans for the business and take a more strategic approach to communications.

“Following the new website launch, we immediately saw an increase in visitors, including a 130 per cent increase in traffic towards our ‘platforms and solutions’ page and a 110 per cent increase in traffic towards our ‘industry capabilities’ page,” said Vega.

“Our upward trend in traffic has also continued across our social media channels. This is reflected in a 100 per cent increase in page views in the space of a month on our company LinkedIn site, and a 190 per cent increase in tweet impressions on Twitter and 34 per cent increase in profile visits.”

Richard Jeffery, director of business growth, GC Business Growth Hub, said: “Informed Solutions already had a long track record of success. Nonetheless, Elizabeth and the rest of the leadership still recognised that the company could achieve new levels of success.

“The Greater Connected programme is geared specifically to businesses in Informed Solutions’ sector, and it gives us great pride that Elizabeth and her team credit the changes made after going through the programme to the signing of multiple new clients.”