Manchester Airports Group (MAG) has acquired online price comparison business Looking4.com to sit alongside its dedicated technology division, MAG-O.
MAG plans to use the Leeds-based company’s technology, talent pool and commercial relationships to grow its distribution reach, particularly in international markets.
Looking4.com, which has a team of 35, specialises in online airport parking price comparison, and also offers deals on private car, train, bus and other types of transfers to a list of global airports.
“Having spent the last 10 years developing our software platform and network of partners, we’re delighted that our business has been acquired by MAG and will have the opportunity to take both MAG and Looking4.com to the next level in this digital evolution,” said managing director Martin Mansell.
“We’re looking forward to working together, integrating the businesses and accelerating the growth even more.”
Looking4.com has experienced rapid growth and has gained further international reach in countries including Japan and Australia after its acquisition of Melbourne-based Airport Parking Australia last year.
Last year, almost 800,000 customers used Looking4.com and related websites to book their travel services across Europe, North America, South America, Asia, Oceania & Africa.
Andrew Harrison, CEO of airport services at MAG, added: “In looking to expand and grow our MAG-O business, we wanted to find a company that had a great network of supplier businesses, fantastic distribution channels and top quality tech that would fit in well with what our team is already working on.”