Avenir, a UK-based wealth management solutions provider, has secured £420,000 ($530,000) in pre-seed funding.

Avenir empowers wealth managers and financial advisors through a comprehensive suite of tools using cutting-edge technology and artificial intelligence (AI) for personalised wealth management solutions at scale.

Leveraging advanced technology, Avenir revolutionises traditional practices for greater efficiency, personalisation, and impact.

The funding comes just three months after Avenir completed the ABN AMRO + Techstars Future of Finance accelerator programme.

Backed by leading investors including SFC Capital, Techstars, and prominent angel investors with experience leading financial institutions such as FNZ, JP Morgan, and Morgan Stanley, Avenir’s funding underscores its credibility and potential in the industry.

Ex-Revolut Jeremy Bensoussan, CEO and co-founder of Avenir, said: “Closing our pre-seed funding round within just three months reflects the market’s craving for personalised digital solutions in wealth management.

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“The support from SFC Capital, Techstars, and our angel investors confirms our mission’s importance.

“With this funding, we’re poised to disrupt the £1.2 trillion in assets under management within the wealth management sector in the UK, while continuing to innovate and deliver exceptional value to financial professionals and their clients.”

Ed Stevenson, investment executive at SFC Capital, said: “As the lead investor in Avenir, we’re thrilled to support its mission of reshaping the wealth management landscape.

“Its innovative approach and dedication to personalisation and digitalisation are truly impressive.”

Allard Luchsinger, managing director of Techstars, added: Avenir’s team possesses the drive and expertise needed to make a significant impact in the financial industry.

“We’re excited to see them continue to innovate and disrupt the market with next generation wealth management tools.

 Represent – from a garden shed in Bolton to Hollywood