Artificial Intelligence company Peak has appointed Fred Becker as chief financial officer. 

Becker will be responsible for leading the company’s finance, legal, revenue operations and information office teams. 

Over the past 20 years, Becker has played a pivotal role in scaling technology firms across Europe and North America, including Skype and Symphony. He joins from RegTech firm Suade Labs, where he held the combined position of CFO and COO. 

Peak’s AI platform is used by global industry leaders including Nike, Molson Coors, PepsiCo and Sika. It optimises inventories, pricing, and customer personalization for businesses of all sizes.

“It’s clear to me that Peak has all of the ingredients for success: a fast-growing market, a great product and most importantly, a talented and driven team,” said Becker. 

“I am excited to take on an important role during this next stage of growth, where operational excellence and international experience will be key to advancing Peak’s mission to democratise AI for every business.”

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In August 2021, Peak announced a $75m Series C funding round led by SoftBank’s Vision Fund II. 

CEO and co-founder Richard Potter said: “Fred is an accomplished executive with strong experience in software as a service and I am delighted to welcome him to Peak. 

“His previous experience demonstrates the ability to drive sustainable growth across a business and this will be invaluable as Peak continues to scale globally.”

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