Seedtag, the London-based global contextual advertising company, has appointed Kartal Goksel as its chief technology officer.

Goksel brings over two decades of expertise in the AdTech industry to Seedtag, where he will drive the company’s technological direction and spearhead innovation efforts.

Goksel’s extensive experience includes roles at CNET, CBS Interactive, Pubmatic, and Kargo.

At Kargo, he served as the CTO, leading the development of the company’s SSP.

Goksel’s deep understanding of the publisher’s perspective, coupled with his expertise in performance marketing, will be invaluable as Seedtag continues to innovate and evolve.

Jorge Poyatos, co-CEO and co-founder of Seedtag, said: “Kartal Goksel is an invaluable addition to our leadership team. His wealth of experience and deep understanding of the AdTech industry make him the ideal candidate to lead our technology efforts.

“We are confident that under Kartal’s guidance, Seedtag will continue to lead privacy-first advertising supporting the transition to a better internet.”

Private equity backing for InsurTech 50 firm Uinsure

As the new CTO, Goksel will assume the responsibilities previously held by Paul Goldbaum, Seedtag’s former CTO.

Goksel will be based in both New York City and Madrid, and will be responsible for leading the research and development of new technologies, managing Seedtag’s technical teams, and implementing technology standards and practices.

Additionally, Goksel will play a vital role in shaping the company’s future strategies and decision-making processes.

Goksel said: “I am grateful for the opportunities I’ve had in my career thus far, but joining Seedtag feels like the most impactful step I’ve taken.

“The industry is undergoing an unprecedented transformation, with the retirement of third-party cookies and the rise of privacy-centric solutions.

“Seedtag’s contextual-first ethos positions us perfectly to thrive in this evolving landscape. I’m eager to collaborate with Seedtag’s data science team to develop ground-breaking solutions and drive the company forward in its next chapter of success.”

Paul Goldbaum, Seedtag’s former CTO, said: “After nearly a decade at Seedtag, it felt like the right time to pass the torch.  I’m thrilled to have Kartal taking on the role as Seedtag’s new chief technology officer.

“His proven track record building technology solutions in the AdTech space will be crucial in continuing to fuel Seedtag’s growth in the ever-evolving advertising landscape and new market opportunities. With his leadership, I am confident that the Seedtag team will reach new heights, and I eagerly anticipate seeing their accomplishments.”

Search is on for GM’s 100 Rising Stars of Business

Seedtag was founded in Madrid in 2014 by two ex-Googlers and has more than 500 with offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, Peru, UAE, the US, and India.