Accounting platform Dext has appointed Emily Westgate as its new chief marketing officer.

Westgate joins Dext from Signal AI, the external intelligence company, where she was key to driving the company’s messaging and growth.

With over 20 years of experience, Westgate is an experienced marketing leader in high growth and corporate environments within the technology industry.

At Signal AI, she joined as VP of marketing in 2019 and was named as CMO in April 2022.

Her background within technology companies spans across her experience with marketing roles at Toshiba, Oracle, and AdTech company, Criteo.

Westgate’s hiring marks another step in Dext’s continued growth.

As leaders in pre-accounting software, Dext is enabling accountants, bookkeepers and businesses to utilise trustworthy data for their everyday accounting tasks.

Kennet Partners sells stake in digital bookkeeping firm Dext

The company develops products to meet the changing needs of its global customer base and is embracing AI and machine learning to enhance the experience of its users.

Sabby Gill, CEO of Dext said: “As Dext continues to grow across the accounting and SME space, a robust marketing strategy is essential.

“Machine learning, AI and emerging technologies are a core part of our product strategy, so it’s a pivotal time for Emily to be joining us.

“We welcome Emily’s expertise in transformative marketing strategies, especially as we enter our next phase of growth.”

Emily Westgate added: “Dext’s potential is immense – from its people to its technology – and I’m looking forward to joining the team at a time when AI is continuing to shape the technology landscape.

“I’m especially looking forward to working closely with our customers and leading the way for Dext to connect with accountants, bookkeepers and SMEs across the globe.

“It’s a privilege to be joining such an innovative team and I know that together we’ll be able to scale the company to new heights.”

Delivery platform Sorted on brink of being sold