RetailTech Attraqt has been acquired in a £63.2 million US takeover.

Crownpeak, a digital experience platform, has closed the strategic deal for London-based Attraqt following regulatory approval.

Attraqt is a provider of AI-powered product search, merchandising and recommendation software to the eCommerce sector.

Founded almost 20 years ago, it has deep expertise in search, browsing and purchasing intent in almost every eCommerce scenario and is used by brands including ASOS, JD Sports, ScrewFix, Calvin Klein and Tommy Hilfiger.

It expands Crownpeak’s global strength with Attraqt’s concentration of business in the UK, Germany, and France, and complements an enterprise customer base that includes Bosch, Asics, Blanco, and Daimler.

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“As we serve global leaders in B2C and B2B eCommerce, this acquisition broadens our business to add world-class shopper discovery experiences for consumers and businesses within Crownpeak’s enterprise-grade DXP platform,” said Jonah Paransky, CEO of Crownpeak. 

“This gives our customers stronger ecommerce tools to grow their revenues and operational capabilities. Crownpeak will continue scaling through additional strategic acquisitions to deliver critical, impactful tools for our global clients and partners.”

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