A 3D eCommerce firm has secured £1.6 million in pre-series A funding.

Threedium’s low-code 3D engine allows anyone to build immersive 3D and AR experiences and distribute them across omnichannel, display ad networks, eCommerce websites and virtual stores.

The London firm has been backed by EdenBase and Frederic Larmuseau, and co-investors Richard Fourie, Davide Scafuro, Martijn Kinnegim, Richard Walker, Godfried Kinnegim, and Bas Van Exel. 

Several existing shareholders including Seedrs, Simone Canclini, and Collider Investors will be following up their pre-emption rights, bringing the total fundraising to $3.6 million.

“We see the application of 3D and AR for enterprise markets and as an entry point to the metaverse, and believe that Threedium will continue as a leading force behind the delivery of immersive experiences for brands around the world,” said Daniel Doll-Steinberg, co-founder at EdenBase.

CEO Mike Charalambous said: “Threedium has emerged as a one-stop to build and deploy 3D and AR solutions across any platform. 

“With our 3D engine, teams can create powerful enterprise-level 3D and AR experiences at scale. 

“From 3D and AR product explorers on their websites to interactive configurators on their eCommerce pages to 3D display ads and immersive AR portals— our clients are building the 3D internet and we are honored to be supporting some amazing brands.”

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Threedium received strong recognition as part of the first-ever fashion campaign launch where zero physical clothes were used to create marketing content or to dress the models themselves. 

Dozens of global brands including Adidas, Bulgari, Diageo, Dior & FARFETCH are publishing thousands of 3D solutions for their products. Threedium supported ASICS in the launch of the first-ever NFT drop for a global sportswear brand and was recently selected as the exclusive Amazon Advertising tech provider for 3D display ads.

Threedium also recently announced a partnership with Arcadier Group, one of the world’s fastest-growing online marketplace builders to enhance the customer experiences for their marketplace using 3D and AR technology.