When Anna Brightman discovered that more than 500,000 tonnes of coffee grounds that are consumed each year in the UK alone are sent to landfill, she decided to start collecting coffee from cafes across London and transforming them into sustainable skincare brand UpCircle – saving over 450 tonnes of coffee in the process. Along with her brother Will Brightman, Anna quit their jobs and risked it all to launch their ‘by-product beauty baby’ in 2016. Each product in their range sources and rescues by-products from other industries – the food and drink industry in particular.
