There’s a quote on Matt Moulding’s Instagram account that tells you a lot about THG’s CEO and founder. “I’ve never been disliked by anyone I’d want to trade places with,” it reads. Moulding is the straight-talking CEO of the Manchester-based online retailer. Moulding was born into a working class family in Colne, Lancashire, in February 1972 and his first ‘proper job’ was at the Caudwell Group, which included the now-defunct mobile phone retailer Phones4U. Moulding assessed his options and decided to set up an online retailer offering a range of goods. He began looking at the idea of an online entertainment after buying a CD online and realising how much cheaper it was than if he’d bought it in a shop – and so the genesis of what we now know as THG was born.