In 2018, James Mishreki (pictured left) & Phil Wilkinson (right) set out to solve a problem that millions of people faced: not just struggling with their skin, but struggling to navigate skincare itself. They were later joined by co-founders Horatio Cary, Mike Passey, and Rachel Jones. The result was Skin + Me, which combines dermatology expertise, pharmacy and technology to create a more personalised approach. Mishreki is a serial entrepreneur and investor.
