Montirex was founded by Daniel Yuen and Kieran Riddell-Austin, two best mates from Liverpool, with a belief that sportswear could do more. They started with three T-shirts and worked out of Kieran’s mum’s kitchen. Today, Montirex is one of the fastest-growing sportswear and lifestyle brands distributed across Europe. In 2024, the company launched The Montirex Foundation to give back to the community.