Back in 2018, best friends Purdy Rubin and Charlotte Figg decided to make planet-friendly cleaning products they’d actually feel good using – both for themselves and for the environment. The business started in Rubin’s garage and has grown into a household name. Spurred on by Purdy’s two sons, Charlie and Jack, the duo teamed up with chemist Dr Anna Slastanova to develop a range of natural, beautifully-scented and refillable cleaning products. They launched their hero product, Counter Clean, at the beginning of 2022 and haven’t looked back since.
