Profylr‘s Information Genetics® is an innovative regulatory platform that unifies compliance management by breaking down regulations into granular obligations linked directly to a firm’s data, providing a continuous, connected view of compliance across various regulations, starting with Conduct Intelligence for Consumer Duty and extending to areas like Operational Resilience and Risk Intelligence, enabling clear, measurable insights for all organisational levels.
At the core of Profylr is Information Genetics® — a transformational regulatory innovation and an industry first. It delivers a single, connected view of a firm’s regulatory position across any regulation, enabling financial institutions to see instantly where they stand and act with clarity and confidence.
Information Genetics® creates a unified regulatory architecture by managing regulatory obligations through a single intelligent engine. By structurally connecting regulatory requirements to firm data, regulatory position remains continuously visible across one connected ecosystem, rather than fragmented across multiple tools.
This architecture removes the disconnect that has traditionally characterised regulatory management. Instead of manual consolidation and disconnected point solutions, institutions operate from one shared and consistent source of truth. Regulatory insight becomes immediate, measurable and explainable across the organisation.
The platform supports decision-making at every level. Operational teams can clearly see how regulatory obligations align to the data they own. Risk and compliance teams gain structured oversight and traceability. Senior leaders benefit from clear, board-ready analytics and reporting — all derived from the same connected view of regulatory position.
The first application of this capability is Profylr Conduct Intelligence, built to support Consumer Duty. It demonstrates how Information Genetics® translates complex regulatory requirements into actionable insight, directly linking consumer outcome obligations to the data that evidences them.

Conduct Intelligence forms the foundation of a wider ecosystem. Profylr applies the same architecture across Operational Resilience, Statistical Intelligence and Risk Intelligence, enabling institutions to manage multiple regulatory requirements through one integrated platform with clarity, integrity and trust.
The Future is Data.
The Future is Human.
