OnBuy is one of Europe’s fastest-growing online marketplaces and the first in the world to offer customers instantly redeemable cashback on every purchase.
Founded in 2016 to challenge unfair marketplace practices, we’re taking on the big global players – offering a transparent, retailer-first alternative that supports both SMEs and major brands, while giving buyers rewards they can actually use.
With millions of products spanning categories such as electronics, toys, beauty, and home & garden, thousands of trusted sellers, and access to over 20 markets across the UK and Europe, we deliver exceptional choice for shoppers and meaningful growth opportunities for sellers.
On a mission to change online retail for the better
Unlike other marketplaces, we don’t sell our own products, so we never compete against our sellers for sales. Our focus is on giving sellers a fair and transparent sales channel where they can reach millions of customers and grow in an environment built for their success.
As our CEO, Cas Paton, puts it: “Every pound through OnBuy is a pound turnover for our retailers.” And we think that’s exactly how it should be.
Access multiple markets through one account
OnBuy is live in 21 countries across the UK and Europe, giving sellers access to over 35 million customers in some of the world’s largest markets.
International selling is built in from day one. Retailers can choose which markets to enter, tailor their setup for each region, and manage all aspects of selling from a single account. There are no extra subscription fees or the need to create separate entities, providing a seamless way to expand and grow across multiple markets.
Tools to accelerate growth
We offer a range of tools designed to help sellers promote their products, reach more customers, and increase sales. These include:
• Boost: An all-in-one marketing solution that unlocks premium placements across OnBuy’s busiest areas, expands reach through powerful offsite advertising, and improves product visibility with stronger rankings – all with zero upfront costs.
• Dedicated store*: A curated space where customers can search and shop a seller’s full inventory with no other distractions. Sellers can create up to three bespoke product collections within their store to highlight key ranges, with advanced features available through a Professional package.
• Sale Price: A simple way to run promotions and highlight discounts across listings, helping to attract more customers, stand out in search results, and drive faster purchasing decisions.
*Available with a Partner or Professional package
Why OnBuy?
We help retailers sell more in an environment that allows them to thrive, with:
• Fast access to over 35 million shoppers across the UK and Europe
• A fair, non-competition model that puts sellers first
• Clear fees and transparent policies – no hidden surprises
• Automated tax engine for easy cross-border selling
• Cashback-driven loyalty that boosts repeat sales
• Hundreds of integrations to simplify listings, orders, and fulfilment
Recognition
