Porsche has partnered with tech start-up GoInStore to offer car enthusiasts ‘immersive’ online access to its famous museum.
Through GoInStore’s experiential real-time video technology, visitors to the Porsche Museum website can experience a host-guided virtual tour of the company’s range of historic and modern vehicles at the 5,600 sq m venue in Stuttgart-Zuffenhausen, Germany.
GoInStore’s technology offers interactive, host-guided tours using a live one-way video stream and two-way audio channel.
“Porsche has always been known as an innovator in the automobile sector and their recent implementation of our technology is no exception,” said GoInStore co-founder André Hordagoda.
“Visitors worldwide can now take a live virtual tour of the Porsche museum in real-time without having to be physically present – a dream for many car enthusiasts who may not have even considered being able to see around this amazing building with its fantastic collection.”
Achim Stejskal, the director of the Porsche Museum, added: “This solution helps us to make the Porsche brand and the unique history of the company tangible for a wider group of people around the world.
“Whether you are based in the USA, Russia or Brazil – everyone in all countries and regions of the world will be able to interact with us online. The virtual tour gives users the feeling of being right there in the exhibition.”
The solution was implemented by Porsche Digital, a wholly-owned subsidiary of Porsche AG, and GoInStore.
According to Porsche Digital chief executive Thilo Koslowski, the collaboration with GoInStore was another logical step in the company’s digitization campaign.
“This project gave us new ideas for future concepts and customer experiences,” he said.