Technology-based care firm Vida has raised £1 million in seed funding to expand its services outside Greater London.
The money will be used to open a new base in Brighton to service people in Sussex.
Vida, the first Care Quality Commission-approved tech platform of its kind, aims to deliver personalised and effective care at home by matching care professionals with the specific needs of clients.
It also upskills workers through workshops and performs rigorous background checks.
Co-founder Devika Wood said: “Our expansion into markets outside of London shows that a service such as Vida is desperately needed across the UK.
“Our clients and carers tell us that the technology we employ provides them the peace of mind they so crave.
“We’re so proud of the whole team seeing how far we’ve come.”
The funding round was led by investment firm Hambro Perks with further cash coming from Cardwell Technologies, Grima Ventures and unnamed angel investors.
“This funding allows us to continue developing and deploying the ground-breaking technology that makes Vida so unique,” said co-founder and CEO Naushard Jabir.
“We are dedicated to actively training and developing our home care professionals and our rates of pay is one of the highest in the industry.
“Opening our Brighton and Hove office is the next natural step for Vida.
“We made the decision because of the overwhelming number of requests we received from the area, so it was logical to have local support staff on the ground.”