Former Cambridge Analytica CMO Jean Pierre van Tiel has been named CEO of DPL after it secured £1.3m funding.
The London-headquartered firm enables clients to automate the application of artificial intelligence and behavioural science insights to improve marketing effectiveness.
Led by the Angel CoFund, the new funding will enable DPL to accelerate development of its platform, which integrates with customer relationship management systems and other marketing technologies and data sources.
Former COO Van Tiel has become CEO, replacing David Marshall, who has moved into a non-executive director role.
He said: “We’re delighted to have secured this investment from Angel CoFund, which will help us to accelerate our next stage of growth.
“Most firms in our space are too focused on what people did yesterday as a way of modelling future potential activity.
“Our platform enables clients to humanise data-driven marketing at scale by adding personality-based insights into their creative development and media execution strategies.
“Our goal is to make what we do accessible and affordable to enterprises of all sizes – from start-ups to SMEs to large corporates.”
Richard Robinson has been named CCO and Chris Ward CTO.
“The DPL board is pleased to announce these management changes and to welcome our new advisory team of tech visionaries,” said Van Tiel.
“On behalf of the board, I would also like to record our thanks to David Marshall for the instrumental role that he has played in the development of DPL.
“We are delighted that he is taking up a new non-executive role with the business.”
Tim Mills, founder partner at the ACF, said: “DPL’s unique platform has the ability to transform marketing and customer engagement for countless businesses, and offers a considerably enhanced experience for end consumers.
“We are very pleased to be supporting a highly experienced team bringing a truly game changing product to market with this funding round, and look forward seeing clients really tangibly benefit from the team’s insights.”
Mark Leader, a key angel investor in DPL, takes on the role of board observer.