Hugo Boss has announced that Daniel Grieder will step down as CEO and leave the company at the end of the year.
Mike Ashley’s Frasers Group, now in majority control of the fashion brand, has effectively chosen David Epstein as his successor from 1st January.
Already Hugo Boss’s largest shareholder, Frasers increased its stake to more than 50% in October – months after an unsuccessful €2 billion takeover bid.
CFO Yves Müller has departed – replaced by Ivica Maric – while chief sales officer Oliver Timm is set to leave at the end of this month.
Epstein has served as chief brand partnerships officer at Frasers Group since 2024, overseeing brand partnerships across its sport, premium and luxury businesses.
He has spent more than a decade with the group.
In September, Hugo Boss appointed Michael Murray, chief executive of Frasers Group, as chairman of its supervisory board, which was responsible for choosing the next CEO.
Grieder has led the transformation of Hugo Boss since taking office in June 2021.
The company said the relaunch of BOSS and HUGO brought fresh energy to both brands, with distinct identities, a contemporary visual language, and global campaigns reaching a younger, broader audience.
It also built an omnichannel platform connecting its stores with its digital business.
The company also modernised and expanded its campus in Metzingen, and integrated its digital campus in Porto.
Grieder said: “I am convinced that now is the right time for me to step down and hand over to the next generation of leadership.
“Looking back, what makes me proudest is what our teams accomplished over the past years.”
Murray said: “I would like to sincerely thank Daniel for his dedication and his contribution to Hugo Boss.”
“David Epstein combines a deep understanding of global brands with extensive experience in premium and luxury retail.”