Tottenham Hotspur have agreed a three-year partnership with Kaizen Gaming, owner of online sports betting and gaming brand Betano.
Betano becomes the official partner for Spurs men’s first team for the 2026-27 season. It will feature on media backdrops and on the training kit in the lead up to men’s fixtures, as well as having a presence on pitch side LEDs and big screens during matches at Tottenham Hotspur Stadium.
Following the season’s end it will then become the club’s official betting partner in Europe & LATAM, through to 2029.
Premier League rivals Aston Villa recently announced an extension of the club’s partnership with Kaizen – but the logo was forced to move from the front of Villa’s shirts to the sleeves due to new Premier League rules.
Betano claims to use technology to deliver a user-friendly interface and engaging betting and casino experience.
“We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement,” said Ryan Norys, chief revenue officer at Tottenham.
“From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football by striving to help enhance knowledge around responsible gambling.”
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Julio Iglesias, chief commercial officer at Kaizen Gaming, said: “Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms.
“Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.
“This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership and ambitious outlook make the club an ideal partner for the next stage of our growth.
“We look forward to building a successful partnership together over the next three years.”