Matt Rogers has been promoted to chief supply chain director at cult fitness community and apparel brand Gymshark.
Ben Francis, who founded Solihull-based Gymshark in 2012, was included in BusinessCloud’s inaugural Founder 250 list.
Announcing Rogers’ promotion, Francis said: “Since joining Gymshark in 2023 as our supply chain director, Matt has made a huge impact.
“Over the past few years, he’s helped strengthen and evolve our supply chain and, more recently, has done an outstanding job leading the function as interim general manager for sourcing and supply chain.
“Matt has consistently demonstrated the leadership, judgement and ambition needed to build a supply chain that’s ready for the next chapter of Gymshark.
“This is a thoroughly well-deserved appointment and I’m excited to see the impact Matt will continue to have as we build the future of Gymshark together.”
Rogers previously spent 10 years at ASOS before joining Gymshark.
Francis studied at Aston University and is reportedly in talks to buy back a stake in his business.