Life-long inventor Pellereau found fame as the quirky winner of the 2011 series of BBC’s The Apprentice, creating the world’s first curved nail file. His first invention at the age of 10 was a ‘dismantle-abra’, a dismantling candle stick for his grandmother. He became the first winner to receive investment from Lord Sugar, who secured a 50 per cent stake in exchange for £250k. Since then, Pellereau has grown STYLIDEAS into one of the UK’s fast-growing electrical beauty tech brands, including LED masks and makeup brush cleaners. Last year he regained full ownership of STYLIDEAS after buying Lord Sugar’s shares.
