Vicar’s daughter Laura Earnshaw is a former global head of talent and diversity at AstraZeneca and spent 15 years working with global CEOs and universities. Earnshaw realised that children weren’t being taught the same skills in schools so set up myHappymind to deliver the course to schools. In 2023, the company was awarded NHS Innovation Accelerator status in recognition of its social impact, while the business has also achieved B Corp certification. When she set myHappymind up in 2016 she did so with just Max the dog for  company. The business secured investment from LDC in 2025.