GEEIQ, the leader in insights, data and analytics for games and virtual worlds, has secured £5m in new investment led by YFM Equity Partners. London-headquartered GEEIQ was launched in 2018 and works with a range of global brands including Walmart, L’Oréal, Gucci, NASCAR and Warner Bros. Prior to GEEIQ, Charles Hambro co-founded the publication Gentleman’s Journal and was an account director at creative production consultancy Movidiam.
